Georgia O'Keeffe

Inspired by the enduring legacy of artist Georgia O’Keeffe, this collection sought to capture not her artwork, but the way in which she curated her world to reflect her refined sensibilities. O’Keeffe’s daring fashion choices, often created by her, were the focus of this collection - seeking to see her whole world as a piece of art that could be crafted to reflect her creative soul. For this shoot, we brought in simplistic set design to give a nod to her New Mexico houses - warm sandy tones with a mid-century modern twist. By setting the garments in this narrative space, we were able to give a nod to the inspiration without overpowering the collection.

Art Direction: Rebecca Travis | Photographer: Anthony Batista | Hair+Makeup: Ty Shearn | Styling: Seppe Tirabassi | Post Production: Rebecca Travis